Intervalo
Tudo tem um intervalo, um tempo essencial necessário, um fôlego, um piscar de olhos. Não dá para adiantar tudo, mesmo que o relógio nos persiga com seus atrasos, suas tarefas apressadas, seus…
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Growth Hacking
Growth hacking is the process of rapid experimentation to identify the most efficient ways to grow a business, a few examples will be how Hotmail added messages at the end of the email telling their service was free or how Airbnb autoposted every post from its platform on Craiglist to get people from there at the beginning.
As a reminder, Green Room will have two main options available to the consumer, the first one is the free version where people will be able to access the simplest and varied dish with ads, the other version will be a subscription to a specific diet where people will access dishes especially made to keep that diet and follow their achievements.
Our growth hacking will take place like this: Mr. Green recommends Green Room to one of his acquaintances through a link available on the application, if this person creates a free account then Mr. Green will have access to a new recipe especially made by famous French chefs, and if this person subscribe to one of our option then Mr. Green will have access to the whole recipe book made by those chefs.
French chefs are very well appreciated in France and TV Shows like Top Chef are working really well and attracting more and more fans each year. By working with famous French chefs and asking them to re-invent our everyday dishes and create special ones with everyday ingredients especially for Green Room, we expect those fans to download Green Room and boost our business.
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