How I got an amazing logo for my business

Don’t fret! This handy guide will teach you everything you need to know to design the perfect logo for you and your business. From defining your brand’s identity and understanding what makes a great logo, to making the right design choices and navigating the design process, read on to learn how to design a logo.

You may be asking yourself: How can I design my own logo? These are the steps you need to follow:

Business really is like dating — you’re trying to attract the right customers and make them fall head over heels in love with your brand. So think of your logo as the picture on your dating profile. It’s what’s going to make people take interest and try to learn more about you (or swipe left because you’re not for them). So you want to look your best, right?

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Because your logo is such an essential part of your brand, you want to make sure it’s done well. All your branding materials will have your logo on them. It’ll stare back at your customers from your website, your packaging, and your business cards. Make it count! A great, professional logo design not only has the power to communicate what you stand for. It will also make a good first impression and help you stand out from the competition.

You want your logo to communicate your brand’s personality. And in order to do that, you first need to understand what your brand’s core personality is. Once you have a clear idea of what makes you unique and what your brand is all about, it will be much easier for you to make design choices that complement and complete that picture.

1. Follow the rules of the brainstorm: Brainstorming is about getting all ideas out (even those really really bad ones) and writing them down. Even a horrible idea can spark a conversation that leads to a genius solution.

2. Think like your audience: Make a list of words that describe your brand and how you want it to be perceived. Think like a person in your target demographic and always remember what would be important to them.

3. Get everyone involved: A one-person-brainstorm is fine, but only diversity will make the magic happen. Bring in people from every department or even friends and business partners. The more perspectives, the better.

When it comes to brainstorming your logo, don’t be afraid of thinking out of the box and being a bit different. See how logos like the ones for Crypto Caveman and Sweet Trip cleverly combine ideas that you wouldn’t necessarily associate with each other — like cryptocurrencies and cavemen or a honey bee and a pin on a map? These original logo choices help them express character and stand out from the crowd.

Think about how your business can be visualized in your logo. Simply Rooted is all about local, down-to-earth food and their vintage logo perfectly reflects that with hand drawn root vegetables. If you’re striving for a similar aesthetic, your mood board might include images of vintage logos, handmade illustrations and organic shapes and colors. Or take a look how the Rugged logo visualizes their “rugged” brand identity in a bold and rough looking word mark but still includes a luxurious vibe with a reflective gold effect. Your mood board gives you the opportunity to pull all these elements together.

The best place to steal borrow ideas? Your competition! Check out what’s already out there, what works well with your audience and what you should avoid. While stalking those other businesses, think about what makes them different from you and how you can emphasise these differences in your logo design.

Be sure to clearly set yourself apart from your competition. If all the other businesses in your industry are going monochrome, maybe you should opt for some color to stand out. If everyone else is traditional, maybe a fun and modern logo will attract attention.

Check out the three accountant logos above and how they communicate their brand personalities. The lion logo for Orthrus Ventures is classic and reliable, while the Tidy Finance logo seems modern and cool. However, if fun and approachable is what you’re going for, let Hot Toast inspire you with its bright color and whimsical illustration.

Now that you have a clear idea of your brand and are feeling inspired, it’s time to start translating that into design. There are lots of different elements that come into play here, from colors, shapes and graphics to typography. Isolating each component and what it can do for your logo will help you take things step by step, rather than getting overwhelmed with the whole design all at once.

Trendy logos can be fun and exciting, but they can quickly look outdated. A classic style gives you better staying power and can help you reach a broader audience. This aesthetic keeps it simple and doesn’t venture out into crazy color palettes, graphics or fonts. A classic style tells people that you are reliable and down to earth.

Brands often choose a clean and minimalist style to communicate how fresh and modern they are. This style uses a lot of whitespace, minimal details and simple lines often resulting in sleek, pared back logos. A minimalist and modern style shows your customers that your brand is up-to-date, cool and knows what counts.

This is a popular choice for brands with a young (or young at heart) target customer. Fun and quirky style tends to be colorful and cute and often uses symbols or illustrations to create a positive and friendly vibe. Go for a whimsical mascot or a sweet illustration to let your brand’s fun character shine through.

Handcrafted style transports a clear message: this brand is individualistic and stands for handmade quality. The style works well in combination with other aesthetics, like vintage, to really drive the message home. But it can be combined with minimal and fun styles as well for a simple and sophisticated or a bright and youthful look.

Of course these styles aren’t mutually exclusive: Just mix and match them to suit your brand. For instance your brand can be both handmade and fun at the same time, just take a look at how the quirky, illustrated logo for The Crafting Cactus pulls it off.

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